Why We Built This
Because Reading Food Labels Shouldn't Require a PhD
We got frustrated trying to figure out if foods were actually healthy. So we built an AI that does it for you in seconds.
The nutrition confusion is real
The Problem
Nutrition labels are designed by food companies, not for consumers. Misleading claims like "low fat" hide added sugars. "Natural" means nothing legally. And generic advice ignores that your body has unique needs.
Our Solution
PureBloom uses AI to cut through the noise. Scan any food, and in seconds you get a clear Bloom Score (1-10) based on YOUR specific health goals - not generic guidelines that ignore your needs.
The Result
No more guessing. No more guilt. Just clear, instant answers: "Is this good for ME?" Make confident food choices in seconds, not hours of research.
The Origin Story
Born from Personal Frustration
It started in a grocery store aisle. Standing there for 20 minutes, comparing two protein bars, trying to figure out which one was actually good for building muscle.
One said "high protein" but was loaded with sugar. The other claimed "natural" but had 15 ingredients I couldn't pronounce. Both had green leaves on the packaging. Both were lying.
That's when it clicked: nutrition information isn't designed to help you - it's designed to sell products.
So we built PureBloom. An AI that cuts through the marketing BS, understands YOUR specific health goals, and gives you a clear answer in seconds: Is this food good for you, or not?
No more confusion. No more wasted time. Just honest, personalized nutrition guidance.
Under the Hood
Powered by Serious Technology
We combine cutting-edge AI with the world's largest food database to give you instant, accurate insights.
Google Gemini AI
Powers our food analysis and nutritionist chat
Open Food Facts
3M+ product database for instant barcode lookups
Custom ML Models
Trained on nutritional science for goal-specific scoring
What We Stand For
Our Principles
These aren't corporate buzzwords. They're the rules we actually follow.
No BS Transparency
We tell you exactly what's in your food. No marketing spin, no hidden agendas. If it's bad for your goals, we'll say it.
Your Goals, Your Score
A protein bar scores differently for weight loss vs muscle building. We get that. Your Bloom Score is calculated for YOUR journey.
Simple, Not Dumbed Down
We make nutrition science accessible without insulting your intelligence. Clear explanations, not condescending advice.
Privacy First
Your health data stays yours. We don't sell it, we don't share it, we don't use it for ads. Period.
Stop Guessing. Start Knowing.
Join the people who've stopped wasting time on confusing labels and started making confident food choices.