Privacy Policy

Last updated: January 2025

Introduction

PureBloom ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website.

By using PureBloom, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

When you create an account, we may collect:

  • Name and email address
  • Age and gender (optional)
  • Health goals and dietary preferences
  • Allergies and dietary restrictions

Usage Data

We automatically collect certain information when you use the app:

  • Food scanning history and analysis results
  • App usage patterns and feature interactions
  • Device information (model, OS version)
  • Crash reports and performance data

Camera and Photos

We access your camera only when you initiate a scan or photo analysis. Photos taken for food analysis are processed by our AI and may be stored temporarily for processing. We do not access your photo library without explicit permission.

How We Use Your Information

We use the collected information to:

  • Provide personalized nutrition analysis and recommendations
  • Calculate your Bloom Score based on your health goals
  • Generate weekly nutrition reports and insights
  • Improve our AI models and app functionality
  • Send important updates about your account or the service
  • Respond to your inquiries and support requests

Data Security

We implement industry-standard security measures to protect your data:

  • AES-256 encryption for data at rest
  • TLS 1.3 encryption for data in transit
  • Regular security audits and penetration testing
  • Secure cloud infrastructure (AWS/Supabase)
  • Access controls and authentication measures

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

Data Sharing

We do not sell your personal data. We may share your information only in these circumstances:

  • Service Providers: Third-party services that help us operate (cloud hosting, analytics)
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: When you explicitly agree to share information

Your Rights

You have the right to:

  • Access and download your personal data
  • Correct inaccurate information
  • Delete your account and all associated data
  • Opt out of marketing communications
  • Request data portability

To exercise these rights, go to Settings > Privacy in the app, or contact us at privacy@purebloom.club.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. You can delete your account at any time, and we will remove your data within 30 days. Some anonymized data may be retained for analytics purposes.

Children's Privacy

PureBloom is not intended for children under 13. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Significant changes will be communicated through the app or email.

Contact Us

If you have questions about this Privacy Policy, please contact us at: